Semantic search still baffles webmasters. The focus away from link building and keywords has removed two crucial tools from their SEO armoury. Well here are five techniques that will work in the new semantic web. But be warned, there are no ‘secret’ shortcuts any more.
If you ever asked for anything from your boss you know that there is a definite technique to asking. Well, here’s a guide that will work for you, every time. The difference could make or break your career.
In what reads more like a content marketing masterclass the CEO of a boutique web design studio reviews my latest book on semantic search.
October 14, 2013 at 12:20pm
The traditional relationship between employers and their employees is about to be disrupted thanks to a change in the way search displays the results.
A business is always set up, first, to take care of itself. But that path can frequently be destructive. So how is a proper balance attained between profit and service? The business and its customers? The ‘secret’ ingredient might be simpler than you think.
Journalism has been severely disrupted by the web and it continues to be so just as journalism’s role in our society comes under question. The thing is that here we need to reach an answer fast. Journalism is important for democracy and severe disruption in this front, without answers and evolution, will create a dangerous power vacuum.
Google’s expansion of its semantic search index now includes Google Image search. This has given the search engine the ability to directly recognise objects in pictures.
October 7, 2013 at 7:51pm
Entities, as a concept, are very poorly understood in semantic search and yet, they are what drives SEO forward. This is my presentation at the SMX East 2013 conference, on the subject.
October 6, 2013 at 6:46pm
One of the more fascinating aspects of social media is that it helps break down barriers and traditional isolation and create a central point of reference that can act as an anchor in a time of change.
September 27, 2013 at 6:10pm
Google’s Hummingbird update represents the biggest algorithm change Google has made since 2009.