Search & Social Media

David Amerland lives, mostly, on the web and writes incessantly about search and social media. He can be Googled for all the rest.

March 5, 2014 at 12:48pm
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NetAppVoice: Social Scoring: How Is A Business Like A Sausage Factory? - Forbes →

Companies have a lot in common with sausage factories. In order to change they need to take four significant steps. And when they do they need to foster trust amongst their employees.

February 21, 2014 at 4:30am
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In a brilliant example of authenticity and forward thinking head of NetApp EMEA, David Gingell, stepped into a Hangout on Air with yours truly to discuss some of the burning issues on CEOs who blog.

(Source: forbes.com)

February 12, 2014 at 6:56pm
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How I Dominated Google Search (And How You Can Too) →

Without really intending to I made a few critical decisions in the marketing of my book that led to an incredible win in search. I discovered it by accident and then went back and analyzed it all to see why this had happened. The results can be replicated by anyone.

February 8, 2014 at 6:16am
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http://www.youtube.com/attribution_link?a=WMjm82wlpbY&u=/watch?v=8BezrAyCvWs&list=UUb3AQiS1IXzVImJGROFBhXg&feature=share →

This is what happens when you use film language to talk about a book on semantic search. :)

February 5, 2014 at 4:52pm
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Google Semantic Search: Book Review →

Google Semantic Search review on About.com

January 27, 2014 at 2:23pm
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Link Building That Still Works | Social Media Today →

Google is cleaning up its link graph but link building is still a valid SEO and web marketing strategy, provided you do it right of course.

11:38am
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Salesmanship and Semantic Search with David Amerland →

The semantic web is changing everything. From selling to just being ourselves.

January 25, 2014 at 5:38am
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(via The Life Expectancy of a Social Network)

(via The Life Expectancy of a Social Network)

January 15, 2014 at 2:09pm
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Creating content is necessary in the semantic web. You need content irrespective of what you do and it goes beyond just writing. The piece has two parts. The illustration shows eleven touch points that lead to the creation of great content. The article itself addresses ten commonly asked questions content creators ask. 
(via Ten Questions Content Creators Commonly Ask, Answered)

Creating content is necessary in the semantic web. You need content irrespective of what you do and it goes beyond just writing. The piece has two parts. The illustration shows eleven touch points that lead to the creation of great content. The article itself addresses ten commonly asked questions content creators ask. 

(via Ten Questions Content Creators Commonly Ask, Answered)

January 9, 2014 at 11:55am
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NetAppVoice: Are Leaders Born Or Made? (And How To Be One) - Forbes →

The idea that leaders may have a natural advantage is gaining some scientific backing but that does not let you off the hook for bad leadership (or no leadership at all).