Search & Social Media

David Amerland lives, mostly, on the web and writes incessantly about search and social media. He can be Googled for all the rest.

April 24, 2014 at 11:50am
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How Semantic Search Drives Marketing | Social Media Today →

Semantic search demands a truly disruptive sense of transparency. It affects everything that we do in ways that we do not always expect.

April 19, 2014 at 4:33pm
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G+ Hangouts for Business – The Book →

Google+ Hangouts for Business are driving the web’s visual communication revolution. Typically this is discussed in a Hangout on Google+.

April 14, 2014 at 5:26pm
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SMT Power Talk: On Disruption with Eric Enge and Rebekah Radice | Social Media Today →

Disruption is an unacknowledged friend or foe in business. Helping us understand how to best handle it are Eric Enge CEO of Stone Temple Consulting and Rebekah Radice of Rebekah Radice LLC. Watch the video interview with yours truly as we tackle some really hard questions.

5:15pm
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How semantic search drives trust and creates authority →

Semantic search becomes the binding in which our sense of trust, authority and reputation are bound.

April 8, 2014 at 12:16pm
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(via NetAppVoice: Business Agility: Is The Company Hierarchy Holding You Back? - Forbes)

(via NetAppVoice: Business Agility: Is The Company Hierarchy Holding You Back? - Forbes)

March 31, 2014 at 2:29pm
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NetAppVoice: Trust: 4 New Steps Of Branding (Who Are You? How Do We Know?) - Forbes →

There is a four-step formula to the mechanism that generates Trust in business. The way it is applied however really makes all the difference.

March 28, 2014 at 6:50pm
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Influencers 2.0 | ROI of the Influencer [WEBINAR REPLAY] | Social Media Today →

There is a science as well as an art to connecting with an influencer and then working out the ROI. In this week’s Social Media Today webinar yours truly explored some of the angles.

March 24, 2014 at 9:11am
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Five Semantic Search Principles to Help Organize your Content and Marketing →

There are five basic principles you should be applying to the content you create and the marketing messages you send out that will help you in terms of semantic search visibility of your online business.

March 19, 2014 at 12:58pm
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NetAppVoice: Semantic Technologies And The Enterprise (4 Ways To Win) - Forbes →

The semantic web is a huge challenge for every business. Customer bases are morphing faster than marketing personas can be generated. Yet there are four basic steps that can help any business keep up (if not get ahead) of its customers.

March 18, 2014 at 4:58am
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Use Structured Data (via How to Take Advantage of Semantic Search: A Guide for Developers)

Use Structured Data (via How to Take Advantage of Semantic Search: A Guide for Developers)