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How to Use Social Media →
At the core of social media marketing is a fundamental questions which begins with: “What’s you story?”
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Google Local and Your Business →
With Google+ Local Google has delivered the perfect product which showcases the company’s vision of G+ being “the social layer” and unified search working through a nuanced social signal to deliver powerful, personal, localised results.
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Social Media Changes Everything →
Social media can change anything but the real question is just how is that even possible? The moment we understand the mechanics we also see its potential.
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Google Transparency Report Shows More Copyright Removals →
In the latest transparency report Google reports that the company receives over 300,000 take down requests from search, each week. And it reviews each one carefully.
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Fresh Google Penguin Update Hits Websites →
Google updates its controversial Penguin update. Expect more cries of anguish as websites feel more Google wrath.
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Social Networks and the Broken Windows Syndrome →
Social networks are fast becoming online communities which face all the problems that offline communities do. James Wilson’s theory regarding the dynamics which help a community succeed and grow, or fail and become a real ghost town are now being put to the test.
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How can a Business Develop a Conscience? →
It is no mean feat creating a conscience in a business environment. For a start it sucks up resources and can, at times, work at cross-purpose with the business itself. Yet, it is a crucial step towards creating sustainable, community-friendly business models.
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Social Media Parenting Lessons →
Rarely does the challenge presented by social media become as stark as when we are faced with the question of “How would you discipline your kids?”. What do you think?
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Facebook Ads Fail to Engage →
The withdrawal of General Motors ads from the Facebook platform is a signal that contextual advertising in the permission-based social media era works better than blanket TV-style ads presented whenever.
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Why Google Plus Is Not a Ghost Town →
RJ Metrics are fishing for attention with their latest study on G+ engagement. This, however does not mean that everything is totally rosy either.
