September 29, 2014 at 10:23am
For all of the 20th century businesses laboured under the advice given by three books that had been written for a pre-industrial world. We needed to come into the post-industrial age before we could really understand what it is that makes each of them really tick.
In a move that overcomes the limitations posed by people Google is accelerating the growth of semantic search through the implementation of its Knowledge Vault.
Here’s how to market correctly in Google+ no mater what you do and what you know.
While social media is a requirement, understanding exactly what it is you have to do is still ill-defined. If you are thinking of hiring someone to run social media for you, here are ten points you need to keep in mind.
We talk about authenticity, transparency and accountability without thinking just how these are addressed from the other side of the divide when you are the CEO charged with running the company. In the 7th #SMTPowerTalk Kara Wood of Succinct Social Media and Robin Carey of Social Media Today got to talk frankly about some of the issues CEOs face (and yes, there was even the “woman CEO” question, thrown in there)
Google Knows What You’re Thinking. Well, not quite and not the way you think it does. Sentiment mining is the next frontier in semantic search. The Facebook emotional contagion experiment is only symptom of a wider focus of web companies’ intention to mine opinion from the mass of unstructured data across their networks. This is new territory both in terms of ethics and practical implications.
Google’s human rater quality guidelines have been leaked. In theri totality they point t the suggestion of what Google does and when and how.
Semantic search is changing the way online marketing works by linking traditional marketing practices to age-old human qualities such as trust and reputation.