Search & Social Media

David Amerland lives, mostly, on the web and writes incessantly about search and social media. He can be Googled for all the rest.

August 25, 2014 at 10:07am
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Google’s Knowledge Vault is Semantic Search on Steroids →

In a move that overcomes the limitations posed by people Google is accelerating the growth of semantic search through the implementation of its Knowledge Vault.

August 17, 2014 at 10:29am
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How To Market in Google Plus →

Here’s how to market correctly in Google+ no mater what you do and what you know.

August 12, 2014 at 4:09pm
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NetAppVoice: How To Hire The Best Social-Media Director For Your Business - Forbes →

While social media is a requirement, understanding exactly what it is you have to do is still ill-defined. If you are thinking of hiring someone to run social media for you, here are ten points you need to keep in mind.

July 17, 2014 at 11:06am
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#SMTPowerTalk 7: CEOs in the Age of Social Media | Social Media Today →

We talk about authenticity, transparency and accountability without thinking just how these are addressed from the other side of the divide when you are the CEO charged with running the company. In the 7th #SMTPowerTalk Kara Wood of Succinct Social Media and Robin Carey of Social Media Today got to talk frankly about some of the issues CEOs face (and yes, there was even the “woman CEO” question, thrown in there)

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Sentiment Analysis in Semantic Search: Find Out What Others are Thinking About Your Brand →

Google Knows What You’re Thinking. Well, not quite and not the way you think it does. Sentiment mining is the next frontier in semantic search. The Facebook emotional contagion experiment is only symptom of a wider focus of web companies’ intention to mine opinion from the mass of unstructured data across their networks. This is new territory both in terms of ethics and practical implications. 

July 14, 2014 at 4:53pm
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Semantic Search and Google Human Rater Quality Guidelines →

Google’s human rater quality guidelines have been leaked. In theri totality they point t the suggestion of what Google does and when and how.

July 3, 2014 at 6:00am
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How Semantic Search is Changing the Online Marketing Game →

Semantic search is changing the way online marketing works by linking traditional marketing practices to age-old human qualities such as trust and reputation.

July 1, 2014 at 2:25pm
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Businesses That Change the Way We Look at Value Across the World →

When it comes to value we are rarely challenged more than when we have to part with money. Globally, an increasing number of businesses are willing to explore new ways to connect with their audience than the usual monetary exchange mechanism of the past.

June 26, 2014 at 12:28pm
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It's True: Telling A Story In Your Marketing Is Important →

The power of narrative in marketing is undoubted. But you have to make sure you choose the right kind of marketing to help build and sustain your business. Three shining examples lead the way.

June 16, 2014 at 10:22am
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Want Customer Loyalty? Follow 4 Rules For Your Ecosystem →

Guidelines For Creating An Ecosystem the easy way. :)