We talk about authenticity, transparency and accountability without thinking just how these are addressed from the other side of the divide when you are the CEO charged with running the company. In the 7th #SMTPowerTalk Kara Wood of Succinct Social Media and Robin Carey of Social Media Today got to talk frankly about some of the issues CEOs face (and yes, there was even the “woman CEO” question, thrown in there)
Google Knows What You’re Thinking. Well, not quite and not the way you think it does. Sentiment mining is the next frontier in semantic search. The Facebook emotional contagion experiment is only symptom of a wider focus of web companies’ intention to mine opinion from the mass of unstructured data across their networks. This is new territory both in terms of ethics and practical implications.
Google’s human rater quality guidelines have been leaked. In theri totality they point t the suggestion of what Google does and when and how.
Semantic search is changing the way online marketing works by linking traditional marketing practices to age-old human qualities such as trust and reputation.
When it comes to value we are rarely challenged more than when we have to part with money. Globally, an increasing number of businesses are willing to explore new ways to connect with their audience than the usual monetary exchange mechanism of the past.
The power of narrative in marketing is undoubted. But you have to make sure you choose the right kind of marketing to help build and sustain your business. Three shining examples lead the way.
Guidelines For Creating An Ecosystem the easy way. :)
Google+ Hangouts On Air are the only viable shortcut to building brand equity and helping generate real connections in a web guided by semantic search.
In a book review that turns the genre into an art form Iblis Bane explains the impact of semantic search on the web, business and the individual in a way that allows us to see the whole picture and understand some of the challenges.
When TechCrunch wrote yet another piece about “Google+ is dead” it opened the door to some close scrutiny from which will come back a tonne of criticism.